Benard Opiyo Medical Devices Sales and Marketing Specialist
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**Profile: Medical Devices Sales and Marketing Tutor**

As a seasoned professional with a wealth of experience in sales, marketing, and training within the medical devices and pharmaceutical sectors, I am passionate about empowering the next generation of industry leaders. Currently serving as the **Business Development Manager and Internship Manager for the Medical Devices Division at Tridem Pharma Ltd**, I bring a hands-on approach to nurturing talent, developing effective sales strategies, and driving growth in a highly competitive market.

During my tenure at Tridem Pharma Ltd, I have spearheaded internship programs designed to equip aspiring sales and marketing professionals with the skills and knowledge needed to thrive in the medical devices industry. My mentorship has helped shape future leaders by blending theoretical knowledge with real-world market insights.

Prior to this role, I spent three impactful years as **Head of Marketing and Training for Laboratory Devices and Training Services at Keton Consulting**, where I honed my expertise in guiding marketing teams and individuals. Here, I developed tailored marketing strategies for laboratory devices and provided advanced training services to ensure that businesses stayed competitive and compliant in an evolving market.

My career journey also includes leadership positions in **Pharmaceutical Sales and Marketing with Novartis Pharma Inc. and Acino Mepha-Switzerland**, where I played a pivotal role in driving product success and team development.

Having onboarded and trained over 100 talented young professionals and senior marketers transitioning from pharmaceuticals to medical devices, I take pride in fostering both personal and professional growth. Whether it’s coaching individuals or guiding teams through complex market landscapes, my commitment to excellence and results-driven strategies ensures that my students are well-prepared for success.

My approach to teaching is grounded in real-world experience, industry expertise, and a genuine passion for helping others excel in the fast-paced world of medical devices sales and marketing.

Subjects

  • Medical Devices Sales & Marketing Beginner-Expert

Experience

  • IVD BUSINESS DEVELOPMENT & INTERNSHIP MANANGER (Oct, 2023–Present) at TRIDEM PHARMA KENYA LMITED
    Medical Devices Sales and Marketing:

    Internship Program Design and Management:
    - Developed and structured internship programs tailored to medical devices sales and marketing.

    Sales and Marketing Training:
    - Conducted training sessions on various aspects of medical devices sales, including product knowledge, client engagement, and market strategy.

    Mentorship and Guidance:
    - Provided one-on-one mentoring to interns, offering career guidance and personal development strategies in the medical devices sector.

    Performance Monitoring:
    - Evaluated the progress of interns through assessments, providing constructive feedback to improve their sales and marketing skills.

    Collaboration with Sales Teams:
    - Facilitated real-world exposure by coordinating with field sales teams to give interns hands-on experience in the medical devices market.

    Workshops on Compliance and Regulations:
    - Delivered training on healthcare regulations and compliance, ensuring interns understood the legal framework around medical device sales.

    Client Relationship Management Training: -
    - Taught best practices for managing relationships with healthcare professionals and stakeholders in the medical device industry.

    Reporting and Presentation Skills:
    - Guided interns in developing professional reporting and presentation skills for communicating product value and market insights.

    Post-Internship Support:
    - Assisted interns in securing roles within the company or the industry by providing networking opportunities and references
  • Laboratory Devices & Training Services Marketer (Apr, 2020–Oct, 2023) at KETON CONSULTING
    Marketing Expert at Keton Consulting Ltd for Laboratory Devices and Training Services:

    Marketing Strategy Development:
    - Taught interns and team members how to develop effective marketing strategies specifically for laboratory devices and services.

    Product Positioning and Branding:
    - Provided training on branding techniques and how to position laboratory devices in competitive markets.

    Market Research and Analysis:
    -Conducted sessions on how to analyze market trends, customer needs, and competitors in the laboratory devices sector.

    Sales Enablement:
    -Guided teams on aligning marketing efforts with sales, focusing on creating content and tools that support the sales process.

    Training Service Marketing:
    -Taught marketing strategies for promoting training services, including targeting the right audience and creating compelling messaging.

    Digital Marketing:
    -Delivered workshops on digital marketing tactics, including SEO, email marketing, and social media campaigns for laboratory devices.

    Lead Generation and Nurturing:
    -Provided practical insights on generating leads and nurturing relationships with prospective clients through tailored marketing initiatives.

    Compliance and Ethical Marketing:
    -Trained on ensuring marketing practices adhered to industry regulations and ethical standards in the healthcare and laboratory devices field.

    Customer Education and Engagement: -
    -Developed programs for educating potential customers about laboratory devices and services, focusing on building trust and long-term client relationships.

    Marketing Metrics and Reporting:
    - Taught interns and team members how to measure the success of marketing campaigns through key metrics and reporting tools.

Education

  • Biochemistry and Chemistry (Oct, 2002–Oct, 2006) from university of nairobi kenya

Fee details

    KSh2,500–10,000/hour (US$19.35–77.42/hour)

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