Nelson Olatokunbo Senior Sales and Marketing Strategist.
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*FMCG Sales Leader | Google Certified Digital Marketer | Team Builder*

Summary:

A Transformational FMCG Country Sales Manager with 5+ years of experience driving 113% YoY sales growth, leading high-performing teams, and developing impactful marketing strategies. Proven expertise in product knowledge, digital marketing, and distribution network optimization.

*Key Experience*

Country Sales Manager, Oddo Trading Nig., Ltd

- Achieved 113% YoY sales growth through strategic planning and execution
- Developed and led sales team to become a market leader
- Leveraged digital marketing expertise to inform sales strategies

*Skills*

- FMCG product knowledge (categories: beverages, Toothpaste, Diapers etc)
- Sales strategy and planning
- Team leadership and development
- Marketing and brand management
- Distribution network optimization
- Digital marketing (Google Analytics, Ads, etc.)
- Collaborative leadership
- Data-driven decision making

*Certifications*

- Google Certified Digital Marketer

*Education*

BSc (Hons) Economics

Subjects

  • Sales Beginner-Expert

  • Sales management Beginner-Expert

  • Sales and marketing Beginner-Expert

  • Sales and Distribution Beginner-Intermediate

  • Sales Funnel Creation Beginner-Intermediate

Experience

  • Country Sales Manager (Oct, 2023–Present) at Oddo Trading Nigeria Ltd
    Reporting to:* General Manager (GM)

    *Location:* (Nigeria)

    *Job Summary:*

    Lead and manage the sales function for Oddo Trading Nigeria Ltd., driving revenue growth, market share expansion, and customer satisfaction. Develop and execute sales strategies to achieve business objectives.

    *Key Responsibilities:*

    *Strategic Planning:*

    1. Develop and implement country-specific sales strategies aligned with regional and global objectives.
    2. Analyze market trends, competitor activity, and customer insights to inform sales strategies.

    *Sales Leadership:*

    1. Lead and manage a team of sales professionals, Managers, Executive's, Supervisors and Reps, providing coaching guidance, and development opportunities.
    2. Set sales targets, monitor performance, and provide feedback to Senior Management.

    *Customer Management:*

    1. Build and maintain relationships with key customers, distributors, wholesalers and retailers.
    2. Set and negotiate contracts, prices, and trade terms.

    *Market Execution:*

    1. Ensure effective in-store and open market execution, merchandising, and point-of-sale materials and strategies.
    2. Plan, execute and manage promotions, campaigns, and product launches.

    *Performance Monitoring:*

    1. Track sales performance, market share, and customer satisfaction.
    2. Identify areas for improvement and implement corrective actions.

    *Collaboration:*

    1. Work closely with marketing, logistics, and supply chain teams to ensure aligned business objectives.
    2. Collaborates with regional and global teams to share best practices.

    *Experience:*

    - 10+ years of sales management experience in FMCG industry.
    - Proven track record of sales growth and market share expansion.
    - Experience managing teams and developing talent.

Education

  • BSc. Economics (Hons) (Oct, 1996–Dec, 2001) from University of Ado Ekiti,Nigeria–scored 2.2

Fee details

    ₦20,000–180,000/hour (US$12.92–116.27/hour)

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