Usama Ali Social media marketing
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Social Media Marketing and Web Development Instructor (Shopify & WordPress)
With over 8 years of hands-on experience in digital marketing and web development, I am passionate about helping students master the tools and strategies that drive success in the digital world. My expertise lies in two core areas: Social Media Marketing and Web Development, focusing on Shopify and WordPress platforms.
In Social Media Marketing, I specialize in platforms like Facebook, Instagram, and TikTok, guiding students on how to create effective paid campaigns, leverage organic reach, and develop strategies to grow and engage their audience. I focus on real-world application, teaching students how to optimize ads for maximum ROI, interpret analytics, and stay ahead of ever-evolving social trends.

On the Web Development side, I am proficient in both Shopify and WordPress, two of the most powerful platforms for building and managing e-commerce stores and websites. I teach everything from the fundamentals of setting up a store, theme customization, plugin integration, and SEO, to advanced strategies for scaling a business online. My lessons include practical demonstrations and insights on managing the technical and business aspects of a website or online store.

My teaching style is hands-on and project-driven, ensuring students not only understand theoretical concepts but also gain the confidence to apply them in real-world scenarios. I believe in breaking down complex topics into simple, digestible steps, making learning accessible for students of all levels
If you're looking to build a career in digital marketing or web development, my courses will equip you with the knowledge and skills needed to succeed in today’s competitive online landscape
This highlights your expertise in a detailed and engaging way, focusing on the benefits for the students while ensuring it's relevant to the areas you want to teach

Subjects

  • WordPress Expert

  • Social Media Marketing Expert

  • Shopify Expert

Experience

  • Facebook Ads specialist (May, 2021–Present) at Royal Cuisine UK
    Experienced in creating and managing high-performing Facebook ad campaigns for e-commerce and service-based businesses.

    Skilled in audience segmentation, lookalike audiences, and custom audiences to maximize reach and engagement.

    Expertise in running campaigns across various objectives, including conversions, lead generation, and brand awareness.

    Proficient in using Meta Ads Manager for campaign setup, optimization, and performance tracking.

    Successfully optimized ad creatives, copy, and targeting strategies to improve ROAS and reduce cost per result.

    Managed budgets ranging from £300 to £10,000 monthly, ensuring consistent performance and growth.

    Familiar with retargeting strategies and integrating Facebook Pixel for advanced tracking
  • TikTok ads Expert (May, 2020–Present) at GALAXY GLEAM
    Skilled in creating and managing TikTok ad campaigns tailored to Gen Z and Millennial audiences.

    Expertise in leveraging TikTok’s unique ad formats, including In-Feed Ads, Branded Content, and Spark Ads, to boost engagement and conversions.

    Proficient in using TikTok Ads Manager for campaign setup, audience targeting, and performance analysis.

    Successfully crafted engaging video creatives optimized for TikTok’s algorithm, leading to higher view-through rates and click-through rates (CTR).

    Experienced in targeting strategies such as interest-based, lookalike, and behavior-based audiences for maximum reach.

    Adept at optimizing campaigns to lower cost-per-click (CPC) and improve return on ad spend (ROAS).

    Familiar with TikTok Pixel setup and integration for tracking conversions and user behavior
  • GOOGLE ADS EXPERT (Jun, 2018–Present) at Royal Trend's
    Developed and managed Google Ads campaigns for e-commerce stores and service-based businesses.

    Expertise in Search, Display, and Shopping ads to maximize ROI.

    Skilled in audience targeting, A/B testing, and keyword research for optimal ad performance.

    Proficient in using Google Analytics to track and analyze campaign performance.

    Successfully reduced cost-per-click (CPC) and increased click-through rates (CTR) by optimizing ad copy, bidding strategies, and landing pages.

    Managed ad budgets ranging from £300 to £5,000 monthly

Education

  • Social media marketing specialist/Web developer expert (Feb, 2020–Jul, 2021) from IDM Pakistan & virtual university of Pakistan

Fee details

    Rs30,009–200,000/month (US$108.12–720.56/month)

    Fee can be vary on course and depends on hours

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