Gaurav Goyal Growth Marketing
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Master Digital Marketing: A Comprehensive Beginner's Course

Introduction:

Are you eager to dive into the world of digital marketing and build a successful career? Our comprehensive course is designed to equip you with the essential knowledge and skills needed to thrive in this dynamic field. By using real-world examples and interactive learning techniques, we'll guide you through the fundamentals of digital marketing, helping you understand how to effectively reach and engage your target audience online.

Course Structure:

This beginner-friendly course is divided into five sections, each covering a crucial aspect of digital marketing. Each week, you'll attend six engaging lectures (Monday-Friday, with a combined lecture on weekends). Each lecture will last approximately 45-60 minutes and include interactive exercises, quizzes, or case studies to reinforce your learning.

Week 1: Digital Marketing Foundations

1. Introduction to Digital Marketing: Discover the importance of digital marketing in today's business landscape and explore various channels like SEO, SEM, social media, content marketing, and email marketing.
2. Understanding Your Audience: Learn how to create customer personas, map buyer journeys, and utilize market research tools to effectively target your audience.
3. Setting SMART Goals: Define measurable objectives and key performance indicators (KPIs) to track your marketing success.
4. Digital Marketing Tools: Explore essential tools for website analytics, social media management, email marketing, and content creation.
5. Case Studies: Analyze real-world examples of successful digital marketing campaigns across different industries.

Week 2: Search Engine Optimization (SEO)

6. SEO Fundamentals: Understand how search engines work and the importance of SEO for driving organic website traffic.
7. On-Page SEO: Learn about keyword research, title tags, meta descriptions, header tags, content optimization, and internal linking.
8. Off-Page SEO: Explore link building strategies, guest blogging, and online reputation management to improve website authority.
9. Technical SEO: Understand website architecture, site speed optimization, mobile-friendliness, and structured data.
10. SEO Tools: Discover popular SEO tools for analyzing website performance, tracking keywords, and managing SEO campaigns.

Week 3: Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising

11. Introduction to SEM & PPC: Understand how paid search advertising works and its benefits for driving targeted website traffic.
12. PPC Campaign Setup: Learn about keyword selection, ad copywriting, landing page optimization, and campaign budgeting.
13. Google Ads Platform: Explore the functionalities of the Google Ads platform for managing PPC campaigns, targeting options, and bidding strategies.
14. Conversion Tracking & Performance Analysis: Track conversions from PPC campaigns and analyze campaign performance metrics.
15. Beyond Google Ads: Explore other PPC advertising platforms like Bing Ads, social media advertising platforms, and retargeting strategies.

Week 4: Content Marketing & Social Media Marketing

16. The Power of Content Marketing: Understand the importance of content creation for brand awareness, lead generation, and customer engagement.
17. Content Strategy & Planning: Learn how to develop a content strategy, identify relevant content formats (blogs, videos, infographics), and create a content calendar.
18. Content Distribution & Promotion: Explore various channels for content distribution (social media, email marketing, influencer marketing).
19. Introduction to Social Media Marketing: Understand the role of social media in digital marketing and its benefits for reaching target audiences.
20. Building a Social Media Presence: Learn about creating social media profiles, content creation for different platforms, and community management.

Week 5: Email Marketing & Other Digital Marketing Channels

21. The Importance of Email Marketing: Understand the effectiveness of email marketing for lead nurturing, customer retention, and promotions.
22. Building an Email List: Learn different strategies for growing your email subscriber list.
23. Creating Engaging Email Content: Explore best practices for crafting compelling email subject lines, email copywriting, and email design.
24. Email Marketing Automation & Tools: Learn about email marketing automation tools and platforms to create automated email workflows.
25. Exploring Other Digital Marketing Channels: Discuss other digital marketing channels like affiliate marketing, mobile marketing, marketing automation, and influencer marketing.

Conclusion:

By the end of this course, you'll have a solid understanding of digital marketing principles and be equipped to apply them to your career. With practical knowledge, hands-on experience, and a strong foundation, you'll be well-prepared to succeed in the exciting world of digital marketing.

Subjects

  • Digital Marketing Expert

Experience

  • Growth Head (Jul, 2020–Feb, 2024) at Taggbox

Education

  • B.tech (Jul, 2009–Jun, 2013) from Rajasthan Technical University, Kota

Fee details

    ₹1,500–2,500/hour (US$17.69–29.48/hour)

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