Dr. Noor Asfia I am a highly accomplished professional
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Greetings!

I am Noor Asfia Awan, an accomplished academic and professional with over 17 years of extensive experience spanning various ministries, departments, and esteemed global organizations. My academic credentials include a Ph.D. and M.Phil. in Total Quality Management, a BBA (Hons) in Banking and Finance, and an LLB in International Law. Additionally, I have advanced my expertise through specialized courses in Intellectual Property at Harvard School of Law.

My areas of expertise are both vast and diverse, covering:

Total Quality Management
Supply Chain Management
Computer Science
Economics
International Trade
Quality Management Systems
Patents
Trademarks
Geographical Indications
Financial Management
Statistical Tools and Techniques (Six Sigma)
Organic Farming
Accounting and Finance
Banking
International Law
Corporate Law
Pakistan Penal Code
Geography
Business Administration
Intellectual Property Rights (Patents, Trademarks, Copyrights, Integrated Circuits, Plant Breeders' Rights, Geographical Indications)
Business Ethics
Personality Grooming
Psychology
Sociology
Qualitative and Quantitative Research
IT
Marketing
Supply Chain Performance Improvement
Process Improvement
QMS
QFD
SPSS
PLS
Management
I am deeply passionate about education and training, and I am dedicated to guiding individuals from O Level to Ph.D. across these diverse fields. Whether it involves enhancing supply chain performance, refining process improvement strategies, or conducting qualitative and quantitative research, I bring a wealth of practical knowledge and expertise.

Beyond education, I am available for major assignments and consultancy projects, particularly in international trade and exploring trade potential. Join me on a journey of knowledge and excellence, where we can unlock your potential and explore new horizons together.

Please feel free to reach out for any educational or consultancy needs.

Subjects

  • Total quality management Bachelors/Undergraduate-Doctorate/PhD

  • Business administration O level-Doctorate/PhD

  • All law subjects O level-Doctorate/PhD

  • All Management Subjects (Project Mangement, Process Managem,ent, Finanacial Management, Performance) O level-Doctorate/PhD

  • Intellectual Property Rights (Patents, Copy Rights, Trade Marks, PBR, GRTK&F, IC, GI) O level-Doctorate/PhD

Experience

  • CEO (May, 2023–Present) at Intellectual Property Experts Consultancy
    Key Responsibilities:

    Legal Expertise for Empowerment:

    Provide comprehensive legal advice and opinions on various intellectual property (IP) matters.
    Draft and review contractual and legislative documents to ensure legal compliance and strategic alignment.
    Develop and implement IP policies and strategies to empower clients and protect their legal rights.
    Conduct commercial negotiations and prepare benefit-sharing documents with a focus on legal empowerment and rights protection.
    Entrepreneurship Support:

    Offer expert advice on trade development at both national and international levels.
    Assist in establishing sector-specific start-ups, small and medium-sized enterprises (SMEs), and product-specific businesses.
    Emphasize rural development through targeted entrepreneurial initiatives and support.
    Brand Promotion and Business Development:

    Provide expert advice and strategies for brand promotion and business development.
    Utilize IP tools, including Geographical Indications, Trademarks, Collective Marks, and Certification Marks, to enhance brand value and market presence.
    Capacity Building in Intellectual Property:

    Conduct capacity-building and training sessions tailored for IP right holders from the research community and creative industries.
    Focus on the protection, registration, and commercialization of IP rights, with an emphasis on Patents, Designs, Copyright, and related rights.
    Advisory and Consultancy Services:

    Offer advisory and consultancy services on various aspects of Intellectual Property to Governmental, Semi-Governmental, Non-Governmental, and Intergovernmental Organizations.
    Support initiatives that promote equality and empowerment in IP matters, ensuring clients' IP rights are safeguarded and maximized.
    Inclusive Services Facilitation:

    Focus on services negotiations, schedules, and I-TIP services, considering specific needs and rights in trade and intellectual property.
    Ensure inclusivity and equity in all aspects of services provided, fostering an environment of equal opportunity and fair treatment.
    Trade Capacity Building with Special Focus on Agriculture and Food Products:

    Contribute to Aid for Trade Development initiatives that support economic participation and development.
    Establish E-Learning websites and enhance trade-related technical assistance.
    Address standards and trade development issues, providing technical assistance and training with sensitivity to diverse needs.
    Encourage preferential trade arrangements and contribute to trade monitoring efforts to foster sustainable trade growth.
  • National Consultant (May, 2023–Present) at WIPO, Geneva
    Position: National Consultant
    Project: Empowering Small Businesses through Intellectual Property
    Focus Area: Geographical Indications (GI) - Sindhri Mango
    Location: Pakistan
    Start Date: 15th May 2023

    Project Overview:
    The project aims to empower small businesses by developing strategies to support Geographical Indications (GIs) or Collective Marks in the post-registration period. The primary focus is on Sindhri Mango, a renowned GI product of Pakistan, to enhance its market potential and protect its unique identity.

    Key Responsibilities:

    Strategic Development and Implementation:

    Develop and implement strategies to support the post-registration period of Geographical Indications or Collective Marks for Sindhri Mango.
    Create a comprehensive country-level project plan for Pakistan, focusing on the sustainable growth and protection of Sindhri Mango as a GI product.
    Collaborate with stakeholders, including farmers, small business owners, and government agencies, to ensure the effective implementation of the project.
    Capacity Building and Training:

    Conduct capacity-building sessions and training workshops for small business owners, farmers, and other stakeholders involved in the Sindhri Mango supply chain.
    Provide guidance on the effective use of Geographical Indications to enhance product value and market reach.
    Educate stakeholders on the legal and commercial aspects of GI registration and post-registration management.
    Market Development and Promotion:

    Develop marketing strategies to promote Sindhri Mango in both domestic and international markets.
    Assist in creating branding and promotional materials that highlight the unique qualities and origin of Sindhri Mango.
    Facilitate participation in trade fairs, exhibitions, and other promotional events to increase the visibility and marketability of Sindhri Mango.
    Legal and Regulatory Support:

    Provide legal advice and support on the protection and enforcement of Geographical Indications for Sindhri Mango.
    Assist in drafting and reviewing legal documents related to GI registration and post-registration activities.
    Collaborate with relevant authorities to ensure compliance with national and international GI regulations.
    Monitoring and Evaluation:

    Establish monitoring and evaluation mechanisms to assess the progress and impact of the project.
    Collect and analyze data to measure the effectiveness of strategies implemented for the support and promotion of Sindhri Mango as a GI product.
    Prepare regular reports and presentations to update stakeholders on project progress and outcomes.
    Stakeholder Engagement and Collaboration:

    Foster strong relationships with local farmers, small business owners, government agencies, and international partners.
    Facilitate regular meetings and consultations to gather feedback and address challenges faced by stakeholders.
    Promote a collaborative approach to ensure the successful implementation and sustainability of the project.
    Reporting and Documentation:

    Maintain detailed records of all project activities, including training sessions, stakeholder meetings, and promotional events.
    Prepare comprehensive reports and documentation to provide a clear overview of project achievements and lessons learned.
    Submit regular progress reports to WIPO and other relevant authorities.
  • Director (Agro, Arts, Crafts and Services) (Jan, 2021–Apr, 2023) at Ministry of Commerce pakistan
    As the Director of Agro, Art & Craft at the GI Cell within the Ministry of Commerce, the primary responsibility was to oversee and enhance the identification, registration, and promotion of Pakistan's Geographical Indications (GIs). This role focused on ensuring national and international protection of GI products, facilitating their recognition, and supporting rural development through the successful application of GI.

    Key Responsibilities:

    Identification and Registration of GI Products:

    Led the identification process for new products eligible for GI registration, ensuring their unique qualities and regional significance were adequately documented.
    Managed the approval process for GI products, working closely with the Cabinet Division to secure necessary endorsements.
    Oversaw the registration of notified GI products with the Intellectual Property Organization (IPO), ensuring compliance with national and international standards for protection.
    Consultative and Advisory Services:

    Conducted consultative sessions with notified registrants to assist them in the completion of the Book of Specifications and registration procedures.
    Provided expert advice and guidance on the preparation and submission of required documentation, ensuring accuracy and completeness.
    Awareness and Capacity Building:

    Designed and implemented awareness programs to educate stakeholders on the benefits and processes of GI registration and application.
    Organized workshops, seminars, and training sessions to enhance the understanding of GI among producers, artisans, and other stakeholders.
    Promoted the successful application of GI in Pakistan, highlighting its potential for market differentiation and economic upliftment.
    Rural Development Initiatives:

    Developed and executed rural development programs aimed at leveraging GI for the socio-economic growth of rural communities.
    Collaborated with local producers and artisans to enhance their capacity to produce, market, and protect GI products.
    Fostered partnerships with NGOs, community organizations, and government bodies to support rural development through GI initiatives.
    Stakeholder Engagement:

    Engaged with various stakeholders, including government agencies, industry bodies, local producers, and international organizations, to promote and protect Pakistan’s GI products.
    Facilitated regular meetings and discussions to gather input, address concerns, and build consensus on GI-related matters.
    Monitoring and Evaluation:

    Established monitoring and evaluation mechanisms to track the progress of GI registration and promotion activities.
    Analyzed data and feedback to assess the impact of GI initiatives on local economies and rural development.
    Prepared comprehensive reports and presentations to update senior officials and stakeholders on achievements and challenges.
    Achievements:

    Successfully identified and registered several new GI products, enhancing their protection and marketability.
    Increased awareness and understanding of GI among local producers and artisans through targeted education programs.
    Contributed to the socio-economic development of rural communities by leveraging the unique qualities of their GI products.
  • Trade Consultant (Jul, 2018–Jan, 2021) at Ministry of Commerce pakistan
    As a Trade Consultant at the Ministry of Commerce and Textile, the primary responsibility was to conduct in-depth research and analysis on bilateral and global trade between Pakistan and other countries. The role involved providing strategic insights and recommendations to enhance Pakistan’s trade relationships and exploring opportunities for trade agreements, particularly with African economies.

    Key Responsibilities:

    Trade Research and Analysis:

    Conducted comprehensive research on bilateral and global trade between Pakistan and various countries, identifying trends, opportunities, and challenges.
    Analyzed trade data to provide insights into Pakistan's trade performance and potential areas for improvement.
    Prepared detailed reports and presentations on trade analysis and strategic recommendations.
    Barter Trade Mechanism:

    Developed a proposed mechanism for barter trade between Pakistan and Iran, outlining the benefits, challenges, and implementation strategies.
    Collaborated with relevant stakeholders to gather input and ensure the feasibility of the proposed barter trade mechanism.
    Trade with African Economies:

    Conducted an in-depth analysis of Pakistan’s trade with East African Communities (EAC) and explored opportunities for enhancing bilateral trade.
    Analyzed the trade potential for proposing Free Trade Agreements (FTA) or Preferential Trade Agreements (PTA) with EAC economies.
    Assessed Pakistan’s current and potential trade with Egypt, identifying reasons for declining exports and suggesting measures to improve trade relations.
    Prepared a comprehensive report on the PTA between Pakistan and Mauritius, highlighting potential benefits and areas for collaboration.
    Long-Term Policy Initiatives:

    Contributed to the Look-Africa Long Term Policy Initiative, presenting strategic insights and recommendations to enhance trade relations with African countries.
    Researched the procedure for the registration of pharmaceutical products in major African economies, providing guidance for Pakistani exporters.
    Bilateral Trade Briefs:

    Prepared bilateral trade briefs for Pakistan with 30 African economies, summarizing trade performance, opportunities, and strategic recommendations.
    Conducted an analysis of Pakistan’s trade with the Southern African Custom Union (SACU) and explored opportunities for enhancing bilateral trade.
    Analyzed Pakistan’s trade with the Economic Community of West African States (ECOWAS), identifying potential areas for collaboration and trade enhancement.
    Trade Promotion and Policy Development:

    Provided strategic recommendations to improve Pakistan’s trade relationships with African economies, focusing on areas with high trade potential.
    Collaborated with government officials, trade bodies, and industry stakeholders to develop and implement trade policies that support Pakistan’s trade objectives.
    Participated in consultative sessions and meetings to discuss trade strategies, gather input, and build consensus on trade-related matters.
    Achievements:

    Successfully developed a proposed mechanism for barter trade between Pakistan and Iran, contributing to the diversification of trade strategies.
    Enhanced understanding of Pakistan’s trade dynamics with African economies through comprehensive research and analysis.
    Provided actionable insights and strategic recommendations that informed trade policy development and trade promotion initiatives.
    Contributed to the formulation of long-term trade strategies with African economies, supporting Pakistan’s trade diversification goals.
    Desired Skills and Qualifications:

    Strong background in international trade, economics, and policy analysis.
    Excellent research and analytical skills, with the ability to interpret complex trade data.
    Proven experience in developing trade strategies and policy recommendations.
    Strong communication and presentation skills, with the ability to convey complex information to diverse audiences.
    Ability to work collaboratively with government officials, industry stakeholders, and international organizations.
    Commitment to promoting sustainable trade relationships and economic development.
  • Trade Consultant (May, 2016–Jun, 2018) at CPEC (CHINA PAKISTAN ECONOMIC CORRIDOR)
    As a Consultant for the China Pakistan Economic Corridor (CPEC) at the Planning Commission of Pakistan, the role involved conducting in-depth research on Pakistan-China bilateral trade, exploring trade potential with other countries, and providing strategic insights and recommendations for the successful implementation of CPEC projects. The position also required assisting in the preparation and execution of Joint Cooperation Committee (JCC) meetings between Pakistan and China.

    Key Responsibilities:

    Research and Analysis:

    Conducted comprehensive research on Pakistan-China bilateral trade, identifying key trends, opportunities, and areas for improvement.
    Analyzed Pakistan's trade potential and opportunities with countries around the world, providing strategic recommendations for enhancing trade relations.
    Prepared detailed reports and studies on trade dynamics, opportunities, and challenges associated with CPEC.
    Joint Cooperation Committee (JCC):

    Provided assistance in the successful planning and execution of the Joint Cooperation Committee (JCC) meetings between Pakistan and China.
    Coordinated with relevant stakeholders to ensure smooth communication and collaboration during JCC meetings.
    Contributed to the development of agendas, presentations, and strategic documents for JCC discussions.
    Entrepreneurship and CPEC Opportunities:

    Conducted a comprehensive research study on "Entrepreneurship Trends and Opportunities Associated with China-Pakistan Economic Corridor (CPEC)."
    Identified potential entrepreneurial opportunities and trends emerging from CPEC projects, providing insights for policymakers and entrepreneurs.
    Prepared strategic recommendations to foster entrepreneurship and innovation in the context of CPEC.
    Trade Potential Exploration:

    Explored and analyzed Pakistan's trade potential with various regions, including identifying new markets and opportunities for trade diversification.
    Provided strategic recommendations to enhance Pakistan's trade competitiveness and capitalize on emerging opportunities.
    Collaboration and Stakeholder Engagement:

    Engaged with government officials, trade bodies, and industry stakeholders to gather insights and feedback on CPEC-related initiatives.
    Facilitated collaborative efforts to ensure alignment of CPEC projects with national trade and economic objectives.
    Participated in consultative sessions, workshops, and meetings to discuss CPEC strategies and gather input from diverse stakeholders.
    Policy and Strategy Development:

    Contributed to the development of trade policies and strategies aimed at maximizing the benefits of CPEC for Pakistan's economy.
    Provided policy recommendations based on research findings to support sustainable economic growth and trade development.
    Assisted in the formulation of long-term strategies for enhancing Pakistan's trade relations with China and other countries.
    Achievements:

    Successfully conducted in-depth research on Pakistan-China bilateral trade, providing valuable insights for policymakers.
    Played a key role in the planning and execution of JCC meetings, ensuring effective collaboration between Pakistan and China.
    Developed a comprehensive research study on entrepreneurship trends and opportunities associated with CPEC, contributing to policy development and entrepreneurial growth.
    Provided actionable recommendations to enhance Pakistan's trade potential and capitalize on emerging opportunities in the global market.
    Desired Skills and Qualifications:

    Strong background in international trade, economics, and policy analysis.
    Excellent research and analytical skills, with the ability to interpret complex trade data.
    Proven experience in developing trade strategies and policy recommendations.
    Strong communication and presentation skills, with the ability to convey complex information to diverse audiences.
    Ability to work collaboratively with government officials, industry stakeholders, and international organizations.
    Commitment to promoting sustainable trade relationships and economic development.
  • Researcher (Sep, 2015–Apr, 2016) at Arfa Karim IT University Lahore
    As a Research Assistant at Arfa Karim IT University, the role focused on supporting students in their research thesis endeavors by providing guidance, resolving issues, and reviewing their work for final approval. This position required a deep understanding of research methodologies, excellent communication skills, and the ability to provide constructive feedback.

    Key Responsibilities:

    Student Support:

    Facilitated students in resolving issues related to their research theses, providing guidance and support throughout their research process.
    Assisted students in developing their research proposals, methodologies, and data collection strategies, ensuring alignment with academic standards and research goals.
    Conducted regular consultations with students to discuss progress, address challenges, and offer solutions to research-related problems.
    Thesis Review and Approval:

    Conducted thorough reviews of student theses, providing detailed feedback and recommendations for improvement.
    Ensured that theses met the university’s academic standards and research criteria before final submission.
    Coordinated with faculty members and thesis committees to facilitate the approval process of student theses.
    Research Data and Analysis:

    Assisted students in collecting and analyzing research data, offering expertise in various research methodologies and tools.
    Provided guidance on data interpretation, statistical analysis, and the presentation of research findings.
    Helped students to integrate their data analysis into their theses, ensuring coherence and academic rigor.
    Workshops and Training:

    Organized and conducted workshops and training sessions for students on research methodologies, thesis writing, and data analysis.
    Developed instructional materials and resources to support students in their research activities.
    Encouraged best practices in research and academic writing, fostering a culture of academic excellence.
    Collaboration and Coordination:

    Worked closely with faculty members and other research assistants to ensure consistent support for students across various departments.
    Participated in departmental meetings and discussions to share insights, report on student progress, and contribute to the improvement of research support services.
    Collaborated with the university’s administrative staff to streamline thesis submission and review processes.
    Achievements:

    Successfully supported numerous students in completing their research theses, contributing to their academic success and the overall research output of the university.
    Developed a structured approach to thesis review and student support, improving the efficiency and effectiveness of the research support services.
    Facilitated workshops and training sessions that enhanced students' research skills and knowledge, leading to higher quality research work.
  • Vice Principal (Oct, 2010–Oct, 2012) at Khaliqua Educational Complex Sargodha
    As Vice Principal at Khaliqia Educational Complex, the role entailed overseeing managerial activities, implementing student counseling programs, facilitating issue resolution for students, and fostering productive teacher-student discussions. This position required strong leadership, effective communication skills, and a commitment to enhancing the educational environment.

    Key Responsibilities:

    Managerial Activities:

    Assisted the Principal in the day-to-day management of the educational complex, ensuring smooth operations and adherence to institutional policies.
    Supervised administrative staff and coordinated various school activities, maintaining a structured and efficient environment.
    Participated in the development and implementation of school policies, procedures, and strategic plans to improve educational outcomes.
    Student Counseling Programs:

    Developed and implemented comprehensive student counseling programs aimed at addressing academic, personal, and social issues.
    Conducted individual and group counseling sessions to support students' emotional well-being and academic performance.
    Collaborated with teachers, parents, and external professionals to create a supportive network for students in need.
    Issue Resolution:

    Acted as a mediator and problem-solver for student issues, providing guidance and support to resolve conflicts and challenges.
    Established an open-door policy, encouraging students to seek help and discuss their concerns freely.
    Worked closely with parents and guardians to address student issues and develop strategies for improvement.
    Teacher-Student Discussions:

    Facilitated regular discussions between teachers and students to enhance communication and foster a positive learning environment.
    Organized forums and meetings to encourage open dialogue, address concerns, and share feedback.
    Supported teachers in developing effective teaching strategies and building strong relationships with students.
    Leadership and Collaboration:

    Provided leadership and mentorship to teachers, promoting professional development and continuous improvement.
    Fostered a collaborative and inclusive school culture, encouraging teamwork and mutual respect among staff and students.
    Represented the school at meetings, conferences, and community events, building relationships with external stakeholders.
    Administrative Support:

    Assisted in the planning and execution of school events, extracurricular activities, and academic programs.
    Monitored and evaluated the effectiveness of school programs, making recommendations for enhancements as needed.
    Ensured compliance with educational standards and regulations, maintaining high-quality educational services.
    Achievements:

    Successfully implemented student counseling programs that contributed to improved academic performance and emotional well-being.
    Resolved numerous student issues, fostering a supportive and conducive learning environment.
    Enhanced teacher-student communication through regular discussions and feedback sessions, leading to better educational outcomes.

Education

  • LLB (3 years) (Jul, 2017–Sep, 2020) from Punjab University Law college Lahore–scored A
  • PhD (Sep, 2015–Mar, 2024) from Punjab University, lahore, pakistan–scored 3.4
  • M.Phill (Aug, 2012–Nov, 2014) from University of The Punjab Lahore–scored 3.3
  • BBA (H) (Aug, 2008–Sep, 2012) from Univerity of sargodha–scored 3.03
  • Higher Secondary (Jul, 2006–Aug, 2008) from Govt high school sanghoi jhelum–scored 770/1100
  • Secondary (May, 2004–Jul, 2006) from GOVERMETN HIGH SCHOOL,SHORKOT CANTT–scored 450/850

Fee details

    Rs10,000–40,000/hour (US$36.01–144.04/hour)

    The fee will be negotiated based on the education level and time required.

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