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Nermeen EhsanBusiness Administration
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Graduated from the American University in Cairo (AUC) and with a passion for business, I have 5 years of experience in tech, marketing, and advertising. I've launched apps, built platforms, and led teams.
My goal is to help anyone understand key business concepts. As your tutor, I will make business engaging so you grasp core ideas. My approach focuses on making complex topics engaging, interesting, and easy to grasp. Whether you are in high school or an adult learner, my goal is to build your skills and confidence.
With my real-world knowledge and student-focused teaching style, I can help you flourish in business courses and beyond.
I want to see that 'a-ha' moment when a challenging concept finally clicks!!
Subjects
Business administration Grade 9-O level
Marketing principles Beginner-Intermediate
Experience
Proposal Manager (Nov, 2023–Present) at TOT Platform, Cairo, Egypt
I am responsible for all the proposal submitted to any client.
- Managed a team of 5 to effectively manage a VOD platform that operates in 14 countries in the MENA region - Closed content deals with content providers (like Rotana Cedars, and Film Clinic) - Directed the production team to produce the right mix of content - Managed to maintain a healthy growth rate (revenue and subscribers) - Achieved an average revenue year over year growth rate of 30% - Maintained the subscribers’ base year over year growth rate of 26% - Developed a growth strategy focusing on financial gain and customer satisfaction - Worked on closing B2B deals to create guaranteed revenue streams (with other brands and mobile operators) - Conducted all the needed documents for VCs and potential investors to raise capital
- Managed a team of 2 (marketing specialist and content specialist) - Worked on launching the SMART TV app - Launched the third version of the mobile app - Launched the revamped website with a team of 5 technical developers - Managed to add alterative payment methods and being responsible for all the integrations, testing, and monitoring results (Credit Card payment and mobile and bank wallets) - Integrated with more than 20 mobile operators in the MENA region (Zain, Vodafone, and STC) - Integrated with 5 aggregators in the MENA region (TPAY, MediaWolrd, and MobiMind)
- Built a new reporting system of the revenues, user behavior, and viewership to facilitate the analysis process - Built a brand-new content management system (CMS) interface to have a convenient way to manage content - Launched the first version of the mobile app after managing the process between my technical team and the outsourced app development entity - Managed the digital presence of the VOD platform - Succeeded in launching the VOD platform with 6 new mobile operators (WE Egypt, Batelco Bahrain, STC Bahrain, Zain Iraq, Jawwal Palestine and STC KSA) - Managed to handle a sponsorship event during Cairo Film Festival with a team of 10
Account Executive (Mar, 2018–Nov, 2018) at Look Advertising – Private Advertising Agency in Cairo, Egypt
- Handled multiple clients from different industries such as TOTAL Egypt, Vezeeta, Pladis Egypt, and Nestle - Managed to deal with other agencies, suppliers, and marketing research firms - Dealt with internal and external campaigns - Delivered strong promotional campaigns with an analytical mind
Education
Bachelor of Business Administration (Sep, 2013–Jan, 2018) from The American university in Cairo–scored 3.7