Embarking on a 15-year journey as a passionate Product Designer, I have woven a tapestry of experiences that have significantly contributed to the ever-evolving creative landscape. The canvas of my career boasts enriching stints at prestigious design studios, with Elephant Design in Pune being a notable chapter.
My expertise extends beyond the studio, encompassing a role as a knowledge disseminator in esteemed educational institutions. Affiliations with renowned universities such as NID, MIT Institute of Design, Nirma University, CEPT University, and IITGN reflect my commitment to shaping the future of design.
Balancing 5+ years in the industry with an additional 9+ years dedicated to teaching, I derive immense pride from mentoring students who have seamlessly entered esteemed institutions like NID, CEPT, IIT, MITID, and more. The symbiosis of industry experience and educational insight positions me uniquely to guide the next generation of design enthusiasts.
Fueling my commitment to nurture budding designers, I extend my influence through personal and group awareness workshops. These sessions serve as incubators for creativity, offering valuable insights, guidance, and inspiration to those aspiring to carve a niche in the dynamic field of design.
My design journey is punctuated with noteworthy contributions to groundbreaking projects. From designing air coolers for Symphony, crafting cooking oil jars for Patanjali, conceptualizing Bhoomi Clay Pots for Nirlep, to shaping impactful packaging for Paper Boat and Tzinga Energy Drink for Hector Beverages – each project adds a layer to the rich tapestry of my portfolio. Engineering energy-efficient meters for Eco Librium, crafting trophies for CLT & BCCI, designing 2-liter lacquer bottles for ABD, and transforming spatial experiences for Axis Bank showcase the versatility and depth of my contributions.
This prolific journey has not gone unnoticed, with several designs earning prestigious accolades such as the INDIA DESIGN MARK and Lexus awards. These acknowledgments underscore the excellence and recognition garnered by my work, serving as a testament to the impactful and innovative nature of my designs.
Transitioning to my unique approach to knowledge sharing, I believe in creating a dynamic, two-way discussion environment that fosters engagement. Renowned for discipline, I prioritize avoiding monotony, ensuring each session is a lively exchange of ideas. Students are encouraged to freely immerse themselves in music and food, provided they maintain discipline in their work.
In every session, I seamlessly integrate diverse references from movies, songs, ads, or web series, enriching the learning experience with real-world examples. Far from the traditional lecture format, these sessions become collaborative exchanges where ideas flow freely, creating an interactive and vibrant learning environment.
This interactive and vibrant approach to education ensures a unique and enjoyable educational journey. It breaks away from conventional teaching norms, encouraging a holistic understanding of the subject matter. It is a manifestation of my commitment to fostering creativity, innovation, and a deep appreciation for design, transcending the boundaries of traditional education.
Subjects
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NID
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Design Beginner-Expert
Experience
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Assistant professor (Oct, 2014
–Sep, 2018) at MIT ID, ADT University
During my tenure as an Assistant Professor at MIT Institute of Design, ADT University, my primary focus was guiding postgraduate Product Design students. I played a pivotal role in shaping their academic journey by overseeing crucial courses such as Simple Product Design, Technically Complex Product Design, Design for Special Needs, Packaging Design, Open Electives etc. This allowed me to impart knowledge and cultivate the skills necessary for their professional growth.
In addition to academic responsibilities, I actively participated in the examination committee, ensuring the quality and integrity of assessment processes. My engagement extended to the Incubation Center, where the institute collaborated with companies on various projects. As a liaison between students and companies, I facilitated seamless communication, ensuring successful project delivery by providing guidance to students.
I further contributed to the academic community by guiding both postgraduate and undergraduate students in their graduation projects, fostering a creative and collaborative learning environment. My multifaceted involvement in academic, project coordination, and guidance roles reflects my commitment to education and the holistic development of design students at MIT ID ADT University.
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Product Designer (Jun, 2011
–Oct, 2014) at Elephant Design, Pune
Throughout my impactful tenure at Elephant Design, I had the honor of collaborating with a distinguished array of brands, including Godrej, Bayer, Axis Bank, Symphony Coolers, Patanjali, Eco Librium, Essar Group, P&G, Nirlep, Hector Beverages, Allied Blenders and Distillers, CLT, BCCI, and more. My role spanned a diverse spectrum of projects, showcasing my versatility in hardcore product design.
I significantly contributed to groundbreaking projects, designing innovative air coolers for Symphony Coolers, crafting distinctive cooking oil jars for Patanjali, conceptualizing Bhoomi Clay Pots for Nirlep, and creating impactful packaging for Paper Boat and Tzinga Energy Drink for Hector Beverages. Additionally, I engineered energy-efficient meters for Eco Librium, designed trophies for CLT & BCCI, crafted elegant 2-liter lacquer bottles for ABD, and revolutionized spatial experiences for Axis Bank.
This multifaceted experience underscores my expertise in navigating the complexities of product design across various industries. The success of these projects not only reflects my design acumen but also speaks to my ability to translate brand visions into tangible, market-leading products. I take pride in being an integral part of elevating the visual and functional identity of these renowned brands through my contributions to innovative and impactful design solutions. Several of my designs have received prestigious awards, such as the INDIA DESIGN MARK and Lexus Awards, further affirming the excellence and recognition of my work.
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Designer (Oct, 2010
–Mar, 2011) at E I Dupont India Pvt Ltd, Hyderabad
"I've innovatively crafted a popular vertical gardening system using cutting-edge Dupont materials. This sustainable design seamlessly integrates beauty and functionality, providing a modern solution for urban gardening. The system's success lies in its eco-friendly construction, elevating green spaces with efficiency and style, making it a contemporary choice for plant enthusiasts."
Education
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Post grad in product design (Aug, 2008–Apr, 2011) from MIT ADT Uiversity–scored 7.7/10
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Bachelor in interior design (Jul, 2004–Jun, 2007) from APIED, GUJARAT–scored Gold medal
Fee details
₹20–50/hour
(US$0.24–0.59/hour)
The workshop's viability hinges on student numbers and my commitment to allocate time for effective delivery. Travel considerations also factor into the decision. Flexibility in addressing these aspects ensures a tailored and impactful workshop experience aligned with practical constraints and educational goals.