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Rajanikant DwivediDigital Marketing, E-Commerce
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Myself, Rajanikant Dwivedi, have six years plus of IT industry experience and one year of teaching in a digital institute. This time, I am a professional digital marketer. In the past, I have worked with 4 IT Companies and Complete 100+ Projects & 6 big E-Commerce Projects, We also have some International Clients like AirBNB, American Express Card, etc. I am also working on the latest trends and tricks I am always using live projects for teaching or training for students because live examples clear all doubts and questions.
Subjects
Digital Marketing Beginner-Expert
Ecommerce and digital marketing Beginner-Expert
All subjects in digital marketing Beginner-Expert
Experience
Social Media Manager (Sep, 2023–Present) at MY VAGA TRIP
Monitor daily performance metrics to understand SEO strategy performance Update content and website links for maximum optimization and search engine rankings Direct off-page optimization projects(e.g. link-building) Research SEO keywords to use throughout the company's website and marketing materials Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Work with social media and PPC teams to optimize campaigns Develop optimization strategies that increase the company's search engine
SEO Manager (Mar, 2023–Jul, 2023) at SIGMAIT SOFTWARES &DESIGNERS PVT.LTD, LUCKNOW
Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Develop optimization strategies that increase the company's search engine Results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goalsthat demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Write compelling and high-quality website content, including blog posts and Page descriptions Update content and website links for maximum optimization and search engine rankings
SEO & SMM Specialist (Feb, 2021–Feb, 2023) at ACRON INFOTECH PVT.LTD, LUCKNOW
Develop and execute successful SEO strategies Manage team of SEO Specialists Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes Optimize website content, landing pages and paid search copy Direct off-page optimization projects(e.g. link-building) Collect data and report on traffic, rankings and other SEO aspects Work with social media and PPC teams to optimize campaigns Keep abreast of SEO and integrated marketing trends Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Social Media Manager (May, 2016–Jul, 2018) at Social Media Manager, Gorakhpur
Suggested and implemented new features to develop brand awareness. Increased customer engagement through social media Collaborated with team members to develop creative compare for social media platforms. Created and implemented impactful strategies to increase company brand awareness and engagement. Designed and implemented social media strategiesto align with business goals Monitored online trends, conversations and innovationsto Optimize strategies. Monitored online trends, conversations and innovations to Boosted online engagement 80% Maintained in-depth understanding of industry practices and Identified technology framework required to support digital Strategies Analyzed website data such as traffic, interactions, Conversations and goals to find areas of improvement. A-B tested ad campaigns to optimize performance and drive Improved ROI. Researched and analyzed industry trends to inform search Marketing strategies. Helped clients develop website portals and social media pages To promote businesses. (Digital Uddan) Collaborated with designers, copywriters and developers, Creating effective search marketing campaigns. Created customized marketing materials to increase product awareness. Generated reports to monitor and analyze website performance, Search engine rankings, or domain authority. Created content strategies for digital media.
Education
MCA (Jul, 2022–Aug, 2022) from AKTU LUCKNOW
Diploma in Software Engineering (Apr, 2013–Aug, 2015) from ADVANCED DIPLOMA IN SOFTWARE PROGRAMMING