WENDY TAN Accounting
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Bio
Double CPA, both CPA and ISCA CA. NUS Degree & Master in Accountancy. More than 10 years practical accounting experience in various finance lead roles.

Teaching methodology
Combination of both theory and including practical experience turning theory into actionable data.

I believe in understanding the need of the individual before personalise the methods that is best fit to the student.

The accounting knowledge is a first step to getting the desired CPA status. This is something I hope to be part of the inspire and be in the journey with the student to reach his or her goal.

I believe a cross mix of both online and offline stimulation methods will be helpful to the student to fit his or her busy profile. And practical questions and answers with lots of real life illustration to make the theory comes to life for the student.

My personal goal is that any student that has be touched by me, will have a fighting chance to hit the dean list or summa cum laude. I have the track record producing 2 scholars by practising what I preached for both of my sons.

Subjects

  • Accounting & Business Math Diploma-Masters/Postgraduate


Experience

  • COO/CFO (Jun, 2017Aug, 2020) at Hearing Solution
     Business stewardship, leadership, board reporting & advisory on business performance & treasury management. Oversee 50 centres regional-wide.

     Delivering actionable insights, levers, highlighting business blind spots and when business goes off tangents. Tactically, it involves the implementation of the global data management; and taking into account the needs of application and datasets that are part of the cloud operations. This are in the form of codes, parameters and drives that can be used in data deployment. This in turn improves business performances. As well as setting up programs and mechanics for the operating model

     Optimize strategic position, outperform business equilibrium position, design & implement performance standards

     Using lean, agile & design thinking approaches, transform and buildup DDC Data Drive Capability cross enterprise-wide.

     Strengthen compliance, tax & treasury controls across three countries, Singapore, Malaysia & Indonesia.

     Policy making, drive strategic initiatives and tactical deployment across all business areas. Positively challenge conventional wisdom, illustrate trade-offs, visibility-enhanced information.

     Corp Sec, notarial, contracting/legal, risk management and meeting regional compliance environment (tax, capital controls, customs/tariffs, navigating local labour laws)

     Business case and ROI opportunities, evaluation of investment projects.

     Strong working relationships with key stakeholders (technology partners,
    compliance advisors)
  • Business Partner Finance (Aug, 2015Feb, 2017) at Lee Der Group
     Formulate & identify structural flaws in business strategic and operational plans. Investigate feasibility of new revenue streams, highly involved in new initiatives, investment appraisals and projects. Provide financial support and visual analysis that makes sense commercially as well as complex structured finance transactions.

     Business Case Analysis, Investment Memorandums/Payoff Risk-Return Analysis and Funding, Investment Agreements, DRIWs for investment projects that meets the Investment Mandate and Thresholds.

     Risk & Tax Strategy, Mitigation, Feasibility assessment and Change Management

     Lead in settlement strategy and negotiation with key partners and suppliers.

     Maximise long run profitability through proficient paradigmatic change management. Coordinated profitability management and profit mapping.

     Identify monitoring metrics and benchmarks for evaluation of capex and opex plans, including monetizing of assets.

     Establish well collaborated processes for data-driven decisions and ensure high value add of execution using lean and best practices.

     Establish baseline controls, coding and master data that are shared within the Group of business units and/or projects that are under the purview of this role.
  • Senior Finance Manager (Jul, 2013Jul, 2015) at Multi Wing Group
     Managing finance teams in the group of companies from statutory reporting, management reporting, treasury, internal controls, taxation and full spectrum of financial & accounting functions.

     Designing, influencing, developing, monitoring the implementation of business plans, budgets and forecasts covering the entire group of companies to ensure that business objectives are met.

     Global treasury management, cash pooling, hedging, investment opportunities with better ROIs.

     Optimise company’s overall business infrastructure and processes to support growth globally. Overcome control breakdown and failure to report in a timely manner in Brazil.

     Retain prior period forecasts for back testing, improving predictive accuracy of forecasts, predictive reporting. Replace model assumptions with actual values for those drivers to test the quality and predictive accuracy of business models. Difference/variance analysis from estimates and how inputs may have resulted in different outputs when modelled. This analysis often unveils where and how business logic, business rules may need to be modified to improve accuracy.

     Business case analysis and predictive analytics applied on supply chain, using forward looking inputs & tools such as customer demand, status of shipment, operating hours of plants etc for decision making, modifying as-is and triggering resupply. This allows visibility and system settings management in the background. Overall, providing a serve of corporate knowledge management centre that delivers repeatable business predictions. Working capital savings have been significant while increasing return on inventory.

Education

  • Master in Accountancy (Jul, 2001Jun, 2004) from Charles sturt University, Austrailia
  • Bachelor Degree in Business Admin (Jul, 1990Jun, 1993) from NUS

Fee details

    SG$6070/hour (US$45.4553.03/hour)


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