Subhrajit Bordoloi Digital Marketing
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Hi Everyone,

As an experienced marketing executive with over six years of expertise in digital marketing, I possess a strong skill set in various areas including Google Ads, social media marketing, search engine optimization (SEO), and online reputation management (ORM). Throughout my career, I have been able to demonstrate a proven track record in managing and maintaining relationships with media vendors and publishers, monitoring campaign progress, generating comprehensive performance reports, and collaborating on budgeting and expense monitoring.

Having gained extensive knowledge and experience in the field of digital marketing, I am able to provide my students with valuable insights and practical strategies to succeed in this competitive industry. I am well-versed in the ever-evolving digital landscape and keep up-to-date with the latest trends and best practices.

In the classroom, I am dedicated to creating a dynamic and engaging learning environment. By leveraging my strong industry expertise and real-world examples, I aim to provide students with a comprehensive understanding of digital marketing principles and techniques. I believe in fostering a collaborative and interactive atmosphere to encourage critical thinking and problem-solving skills.

Moreover, I ensure that my teaching approach caters to students of diverse backgrounds and learning styles. By incorporating a variety of instructional methods and resources, I strive to maximize student engagement and ensure a holistic learning experience.

In summary, my expertise in digital marketing, combined with my passion for teaching, enables me to effectively equip my students with the knowledge and skills necessary to excel in the digital marketing industry. By imparting practical strategies and fostering a stimulating learning environment, I aim to empower my students to achieve their goals and become successful marketing professionals.

Subjects

  • Social Media Marketing Expert

  • Google analytics Expert

  • Search Engine Marketing Beginner-Expert

  • Google Ads Expert

  • Search Engine Optimization (SEO) Expert

Experience

  • Performance Marketing Manager (Jun, 2022–Present) at Manipal hospital
    - Maintain relationships with media vendors and publishers for collaborative promotional activities
    - Initiate and foster communication with media vendors and publishers
    Communicate promotional goals, target audience, and requirements to vendors and publishers
    - Negotiate terms and agreements with vendors and publishers
    - Provide necessary support and resources to vendors and publishers
    - Monitor campaign progress using relevant metrics
    - Implement tracking mechanisms and analytics tools
    - Analyze data to identify trends and areas for improvement
    - Generate comprehensive performance reports
    - Submit performance reports to stakeholders
    - Collaborate with managers to prepare budgets for promotional campaigns
    - Estimate costs and allocate resources based on campaign requirements
    - Monitor expenses and compare them against the budget
  • Digital Marketing Executive (Feb, 2020–May, 2022) at Webguru infosystems
    - Developing Digital Marketing Strategies and Campaigns for brands including various Digital Channels
    SEO, PPC, social media, Email Marketing
    -Analyze digital data to draw key recommendations around website optimization
    -Maintain digital dashboard of several different accounts
    -Prepare emails to send out to customers (Mailchimp, Zoho)
    -Monitor key online marketing metrics to track success (Reporting in excel, GA4, Data Studio)
    - Handling SEO, PPC and Social Media Projects
    - On Page Optimization of the Client Projects- Keyword Research, Tag Optimization, Content
    Optimization, Image Optimization, Sitemap, Robots.txt, Speed optimization
    - Content Management- Optimizing The Content according to the proper SEO guidelines and posting of
    Article and blogs in various platforms- Wordpress, Bloggers, Strikingly, Medium etc.
    - Lead Generation Campaigns- Google Ads (Search Ads, Display Ads, App Installs ads), Facebook
    Business Manager and LinkedIn Campaign Manager
    - Google Ads- Budget Forecast Planning, Keywords Research, Campaign Creation- Ad Groups, Ad
    Copies, Bidding Strategy, Ads Optimization etc.
    - App Store Optimization: Google Play Store- Using Firebase Analytics and Developer Console to
    optimize the tags and keyword optimization, track performance, replies to the reviews, Reporting to the
    client
    - Ecommerce and Affiliate Marketing- Posting Products- Simple and Variable/Affiliate products,
    Products
    Reviews And Promoting Affiliate Links using blogs and articles.
    - Product Optimization- Includes Product Description, Images, Product Details and Features, Sale Price
    etc. Optimization Of the tags.
  • Digital Marketing Executive (Jan, 2018–Jun, 2019) at Ekodus technology

Education

  • Google Search ads Certification (May, 2023–May, 2023) from Google ads academy
  • GA4 (May, 2023–May, 2023) from Google Analytics
  • B Tech - Computer Science (May, 2013–May, 2017) from GIMT Guwahati

Fee details

    ₹500–1,000/hour (US$5.95–11.89/hour)

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