K RAMKUMAR Digital Marketing
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Hi, Everyone. This is Ramkumar Kalavala I have completed my MBA (Marketing), and having Total of 10+ Years of Experience in SEO/Google Ads/Digital Marketing, I have in-depth knowledge of Organic Rankings and social Media Marketing. I can help you with all the Digital Marketing training modules and I can able to teach you in different ways as per the aspirants' needs and requirements. I trained more than 30+ students with real-time projects like SEO, Google Ads, SMM, Content Marketing, WordPress SEO, etc.

Pick up the phone and feel free to call me if any clarification is needed.

Subjects

  • Social Media Marketing Beginner-Intermediate

  • Digital Marketing Beginner-Intermediate

  • SEO (Search engine optimization) Beginner-Expert

  • Content Marketing Beginner-Intermediate

  • Google Ads Beginner-Intermediate

Experience

  • Sr Digital Marketing (Apr, 2019–Present) at Private Organization Hyderabad
  • SEO Team Lead (Apr, 2016–Mar, 2019) at Private Organization Hyderabad

Education

  • MBA (Apr, 2003–May, 2005) from Shatavahana University, Karimnagar, Telangana

Fee details

    ₹500–1,000/hour (US$5.85–11.70/hour)

    The fee may vary based on the course and its specific details, and will be adjusted accordingly.

Courses offered

  • SEO - Search Engine Optimization

    • USDFREE
    • Duration: 15 Days
    • Delivery mode: Online
    • Group size: Individual
    • Instruction language: English, Hindi, Telugu
    • Certificate provided: No
    Our SEO Training Course is designed to equip you with the skills and knowledge needed to optimize websites for search engines and improve online visibility. Whether you're a beginner or an experienced marketer, this course will help you understand the key principles of SEO and how to apply them effectively.

    Course Objectives:

    Understand the core principles of search engine optimization.
    Conduct effective keyword research and competitor analysis.
    Optimize on-page elements (title tags, meta descriptions, headers, etc.).
    Develop strategies for high-quality link building.
    Utilize SEO tools and analytics to track performance.
    Implement technical SEO to improve website structure and speed.
    Stay updated with the latest SEO trends and algorithm changes.

    Course Modules
    Introduction to SEO

    What is SEO and why is it important?
    Search engine algorithms and ranking factors.
    Keyword Research

    How to find high-value keywords.
    Using tools like Google Keyword Planner, Ahrefs, and SEMrush.
    On-Page SEO Optimization

    Optimizing page titles, meta descriptions, and headings.
    Content creation for SEO: Best practices and techniques.
    Off-Page SEO and Link Building

    Understanding backlinks and link-building strategies.
    How to acquire high-quality backlinks.
    Technical SEO

    Website structure, URL optimization, and mobile responsiveness.
    Improving website speed and user experience.
    Local SEO

    Optimizing for local search and Google My Business.
    Local citations and reviews.
    SEO Analytics and Tools

    How to use Google Analytics, Google Search Console, and other SEO tools.
    Tracking and analyzing performance metrics.
    SEO Trends and Algorithm Updates

    Keeping up with the latest changes in Google’s algorithm.
    Strategies for adapting to SEO updates.

  • Google Ads Training Course

    • USDFREE
    • Duration: 15 Days
    • Delivery mode: Online
    • Group size: Individual
    • Instruction language: English, Hindi, Telugu
    • Certificate provided: No
    Our Google Ads Training Course is designed to help individuals and businesses leverage Google’s advertising platform to drive targeted traffic, generate leads, and increase sales. Whether you’re a beginner or looking to refine your skills, this course provides practical knowledge and hands-on experience in running successful Google Ads campaigns.

    Course Objectives:

    Understand the fundamentals of Google Ads and how it works.
    Create and manage successful Google Ads campaigns across different networks (Search, Display, Shopping, YouTube).
    Conduct keyword research and use it effectively in campaigns.
    Optimize ads and campaigns to maximize ROI.
    Monitor and analyze campaign performance using Google Ads and Google Analytics.
    Implement conversion tracking to measure campaign success.
    Stay up-to-date with Google Ads best practices and industry trends.

    Course Modules
    Introduction to Google Ads

    What is Google Ads and how does it work?
    Overview of different Google Ads campaign types (Search, Display, Shopping, Video).
    Setting up your Google Ads account.
    Keyword Research and Ad Targeting

    How to conduct keyword research using Google Keyword Planner and third-party tools.
    Types of keyword match types and how to use them.
    Targeting options: Location, device, time of day, etc.
    Creating Google Ads Campaigns

    Structuring campaigns, ad groups, and ads effectively.
    Writing compelling ad copy that drives clicks.
    Setting up extensions (site links, callouts, call extensions, etc.).
    Budgeting and Bidding Strategies

    How to set a budget and manage bids effectively.
    Understanding different bidding strategies: CPC, CPM, CPA, and ROAS.
    Ad auction and quality score.
    Optimizing Campaigns for Performance

    Monitoring and adjusting campaigns for optimal performance.
    A/B testing ad copy and landing pages.
    Using negative keywords to filter irrelevant traffic.
    Conversion Tracking and Analytics

    Setting up Google Analytics and linking it with Google Ads.
    Implementing conversion tracking and measuring ROI.
    Analyzing key metrics like CTR, CPC, Quality Score, and Conversion Rate.
    Advanced Google Ads Techniques

    Remarketing strategies to target previous visitors.
    Creating Shopping campaigns for e-commerce businesses.
    YouTube and Video Ads: How to advertise on YouTube.
    Understanding Smart Campaigns and automated bidding strategies.
    Google Ads Policy and Compliance

    Best practices for complying with Google Ads policies.
    Common ad rejections and how to avoid them.
    Staying Updated with Google Ads Trends

    Keeping up with Google Ads updates and algorithm changes.
    Adapting your strategy to new Google Ads features and tools.

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