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₹9999
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Duration: 10 hours + Case Studies
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Delivery mode: Online
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Group size: Individual
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Instruction language:
English,
Hindi
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Certificate provided:
Yes
The Product Management: From Concept to Launch course is designed to provide aspiring product managers, current product professionals, and entrepreneurs with a comprehensive understanding of the principles, strategies, and skills necessary to successfully manage the end-to-end lifecycle of digital products. This course combines theoretical concepts with practical applications to equip participants with the knowledge and tools needed to excel in product management roles across various industries.
Couse Objective:-
1. Introduction to Product Management:
- Overview of product management principles and roles.
- Key skills and competencies of a successful product manager.
- Understanding the product lifecycle and its phases.
- Market Research and User Analysis:
2. Techniques for identifying market opportunities and conducting competitive analysis.
- User research methods, including user interviews, surveys, and usability testing.
- Analyzing user feedback and incorporating insights into product decisions.
- Product Strategy and Vision:
3. Defining product visions and aligning them with business goals.
- Creating product roadmaps and prioritizing features.
- Strategies for market segmentation, target audience identification, and positioning.
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4. Agile Product Development:
- Overview of agile methodologies, including Scrum and Kanban.
- Sprint planning, backlog grooming, and agile ceremonies.
- Collaborating with development teams, ensuring efficient product delivery.
- Product Requirements and User Stories:
5. Techniques for gathering and documenting product requirements.
- Creating effective user stories and acceptance criteria.
- Tools for managing and prioritizing product backlogs.
- Cross-functional Collaboration:
6. Collaborating with engineering, design, and marketing teams.
- Effective communication and stakeholder management.
- Building strong relationships with internal and external partners.
- Metrics and Data-driven Decision Making:
7. Identifying key product metrics and establishing tracking mechanisms.
- Leveraging data analysis to inform product decisions and prioritize enhancements.
- Monitoring product performance and success indicators.
- Product Launch and Marketing:
8. Developing go-to-market strategies and launch plans.
- Product marketing techniques and messaging.
- Measuring the success of product launches and optimizing marketing efforts.