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US$200
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Duration: 45 Days
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Delivery mode: Flexible as per the student
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Group size: Individual
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Instruction language:
English,
Telugu
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Certificate provided:
No
Digital marketing Training will cover all the modules like SEO, SEM(Google ads, Bing Ads, Youtube ads,etc.,), Social media, Social media marketing, Email Marketing, Affiliate Marketing, Google analytics, Search console, Tag Manager, etc., Below is the course content
Digital Marketing Fundamentals
• What is Digital Marketing
• Inbound vs Outbound Marketing
• Content Marketing
• Understanding Traffic
• Understanding Leads
• Flow for Marketing Activities
Website Planning and Structure
• WWW
• Domains
• Buying a Domain
• Website Language & Technology
• Core Objective of Website and Flow
• One Page Website
• Strategic Design of the Home Page
• Call to Action (Real Engagement Happens)
• Steps to Design WordPress Website
Search Engine Optimization (SEO)
• Basics SEO
• SEO Keyword Planning
• Meta Tags and Meta Description
• Content Optimization
• Back Link Strategies
• Internal and External Links
• Keywords in Blog and Articles
• On-Page SEO
• Off Page SEO
• Local SEO
• Mobile SEO
• eCommerce SEO
• Optimizing with Google Algorithms
• Using WebMaster Tool
• Measuring SEO Effectiveness
Tools
• Google Analytics
• Search console
• Tag Manager
• Keyword Planner
• Email campaign
Social Media (Paid and Organic)
• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
Google Ads and PPC Advertising (SEM)
• Understanding Ads
• Google Ad Types
• Pricing Models
• PPC Cost Formula
• Ad Page Rank
• Billing and Payments
• Adwords User Interface
• Keyword Planning
• Keywords Control
• Creating Ad Campaigns
• Creating Text Ads
• Creating Ad Groups
• Creating Display ads
• Bidding Strategy for CPC
• Practical Examples
E-mail Marketing for Business
• Email Machine – The Strategy
• Email Frequency
• Triggers in Email using 4Ps
• Sequence of Email Triggers
• Email Example
• Live campaign
• Email Software and Tools
• Importing Email Lists
• Planning Email Campaign
• Email Templates and Designs
• Sending HTML Email Campaigns
• Campaign Reports and Insights
Remarketing Strategies
• Re-Marketing Flow
• Facebook Remarketing
• Google Adwords Remarketing
• Dynamic Re-Marketing for e-commerce
• Custom Audience Remarketing
YouTube and Video Marketing
Lead Generation & Marketing Automation