Parichay Tayal Digital Marketing
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Accomplished digital marketing professional with 9 years of experience and 4+ years in the GCC market, known for consistently driving the overall, category growth for Life Pharmacy, Noon, Zomato, and others. I have already taught as a digital marketing teacher at MyCaptain- an edtech as a senior Digital teacher and created course curriculums from 0 as well as leading digital marketing batches.

Specializing in Performance and Digital Marketing, I possess a robust skill set encompassing paid marketing channels like SEM, Paid Social, Mobile App, Display/Video/OTT Advertising, Affiliates, Programmatic, and CRM avenues such as Push, Email, and Content Marketing. Have good knowledge of GCC Geo like UAE, KSA, and Egypt in case you are looking to start your business.

I do possess a writing pad to explain concepts easily.

What you won't get on the call:
Fluff Advice: No generic tips that don't apply to your unique journey.
Empty Promises: No guarantees of overnight success—takes dedication and effort.
One-Size-Fits-All Solutions: No cookie-cutter strategies; everything we discuss will be tailored to your goals and strengths.

Looking forward to our first meeting. Open to book 1-1 hourly as well as a fixed number of classes in a week. I

Subjects

  • Digital Marketing Beginner-Expert

  • Mobile app marketing Beginner-Expert

  • Shopify Beginner-Intermediate

  • Ecommerce and digital marketing Beginner-Expert

  • Google Ads Beginner-Expert

Experience

  • Digital Marketing Manager (Mar, 2023–Present) at Life pharmacy
    Responsible for acquiring new customers for the LifePharmacyApp through digital marketing channels such as Google Ads, Facebook, Programmatic DSPs, Affiliates, Pre-loads, content publishers, and OEM integrations, managing an annual growth budget of over AED XX MM.

    • Achieved an 88% YOY growth in FY’23 while reducing CPA (15% YoY) with similar ROAS by optimizing the media mix of campaigns.

    •Developing a creative playbook through collaboration with category teams and brand managers to enhance channel efficiency. Handing GA4 migration.

    • Revamped the app marketing strategy to position Life as a Complete Wellness App in the UAE. Successfully advertising especially Sports and beauty categories to engage non-shoppers on the platform and competing directly with Noon, and Amazon.

    • Launched a re-engagement program for inactive customers to boost engagement with ROAS of 10. Case Study: shorturl.at/VoWPp

    • Conducted Geo instrumentality (A/B) tests and brand lift surveys to assess the impact of Meta Ads on NU. Optimize LP to increase stickiness on the Life App.

    • Define a long-term marketing roadmap, and set priorities based on the expected ROI of each initiative, recommend Q plans, obtain approval and required budget, and report on outcomes achieved for the Q.

    • Led the technical instrumentation of key app events for Emerging markets like KSA, collaborating with multiple stakeholders across business, product, analytics, and marketing teams in emerging marketplaces.
  • Digital Marketing Manager (Jan, 2022–Mar, 2023) at Noon dubai
    Digital marketing SEM, Paid Social and affiliate's execution at Noon, driving NU acquisition and engagement through digital performance and branding channel. Part of central E-com team at Noon. Achieved 7% YoY increase at Yellow Friday (Q4 being the busiest month of the year). Reporting to AVP.

    • Feed Optimization on FB app Installs to reduce FB CPI & increase Acquisition rate.

    • Initiated the SEM channel through the launch of targeted campaigns new markets like KSA, Egypt. Executed GTM strategies via digital branding campaigns- awareness across channels including YouTube, content apps, affiliates, browsers, OEMs etc.

    • Work closely with Product, Engineering, and Design to build cart features, in-app engagement, gamification that helps scale as per expected growth.

    • Develop AARRR conversions metrics for categories assigned to (Acquisition/Activation/Retention/Referral/Revenue).

    • Take ownership of the seasonal App Performance Marketing and tools such as Tableau, Adjust or Google Analytics.• Digital marketing SEM, Paid Social and affiliate's execution at Noon, driving NU acquisition and engagement through digital performance and branding channel. Part of central E-com team at Noon. Achieved 7% YoY increase at Yellow Friday (Q4 being the busiest month of the year). Reporting to AVP. • Feed Optimization on FB app Installs to reduce FB CPI & increase Acquisition rate. • Initiated the SEM channel through the launch of targeted campaigns new markets like KSA, Egypt. Executed GTM strategies via digital branding campaigns- awareness across channels including YouTube, content apps, affiliates, browsers, OEMs etc. • Work closely with Product, Engineering, and Design to build cart features, in-app engagement, gamification that helps scale as per expected growth. • Develop AARRR conversions metrics for categories assigned to (Acquisition/Activation/Retention/Referral/Revenue). • Take ownership of the seasonal App Performance Marketing and tools such as Tableau, Adjust or Google Analytics.
  • Digital Marketing Lead-Teacher (Jan, 2022–May, 2023) at MyCaptain, Bangalore
    Making mentees industry ready in the field of Digital Marketing
    •Conducting digital marketing knowledge-sharing sessions and workshops with experienced professionals
  • Assistant Digital Manager (Dec, 2020–Jan, 2022) at Zomato
    Managed all performance marketing campaigns for Zomato to drive across GCC, overseeing end-to-end ad campaign management on major PPC channels such as Google Search Ads, Display Ads, and social media platforms like Facebook, Twitter. Reported to Senior Manager managing budget of 5Cr+/ monthly.

    • Recognized as a marketing wizard for part of launch team of Zomato Gold achieving a 40% growth in acquisition by strategically expanding Paid social and paid social initiatives among both expat and non-expat consumers.

    • Lead end-to-end demand generation efforts for Zomato Riders, through digital channels (SEM, LinkedIn, Facebook) to stimulate demand. Managed CRM campaigns for lead generation, resulting in a 15% YoY improvement in the lead quality score of campaigns.

    • Regular experimentation based on location targeting, user behavior, order frequency, lapsed users, offer copies.

    • Daily/Weekly performance reporting of all digital marketing campaigns and assessment against, goals (ROI and KPIs).

    • Planning & executing PAN India Google Search ads based on a regional level to target new &
    returning users.

    • Planning with the global acquisition team to target users on App Store, Playstore, and
    working data maintenance (Google Analytics, Appsflyer, etc).

    • Online transactional fraud prevention by running an Awareness campaign for users.• Managed all performance marketing campaigns for Zomato to drive across GCC, overseeing end-to-end ad campaign management on major PPC channels such as Google Search Ads, Display Ads, and social media platforms like Facebook, Twitter. Reported to Senior Manager managing budget of 5Cr+/ monthly. • Recognized as a marketing wizard for part of launch team of Zomato Gold achieving a 40% growth in acquisition by strategically expanding Paid social and paid social initiatives among both expat and non-expat consumers. • Lead end-to-end demand generation efforts for Zomato Riders, through digital channels (SEM, LinkedIn, Facebook) to stimulate demand. Managed CRM campaigns for lead generation, resulting in a 15% YoY improvement in the lead quality score of campaigns. • Regular experimentation based on location targeting, user behavior, order frequency, lapsed users, offer copies. • Daily/Weekly performance reporting of all digital marketing campaigns and assessment against, goals (ROI and KPIs). • Planning & executing PAN India Google Search ads based on a regional level to target new & returning users. • Planning with the global acquisition team to target users on App Store, Playstore, and working data maintenance (Google Analytics, Appsflyer, etc). • Online transactional fraud prevention by running an Awareness campaign for users.
  • Sr. Marketer (May, 2019–Sep, 2020) at Good Glam Group India
    E-com Growth across all platforms including Facebook, Google, Instagram, YouTube, Email, Push, Affiliate partners & other publishers in this space for POPxo Shop

    Handing monthly paid budgets of 1Cr+ backed by multiple Growth Hacks, POPxo Shop is now a case study for driving success through its Performance Marketing Campaigns.

    • Driving Channel Efficiency and Managing Spending effectively to maximize revenue.
    • Experiment, Scout and implement new digital marketing channels, tools, and best practices to consistently improve ROI and LTV of customers.
    • Extensive use of Branch and Google Analytics to optimize the campaign on App and Web Front.
    • Communication Strategy with the Design team to get the best creative in the market for better engagement.
    • Communication Strategy with the Tech team to improve the product for better use for End Users.
    • Handling Instagram platform for better engagement and followers through Paid Promotion campaign.
  • Digital Marketing Executive (Feb, 2017–Apr, 2019) at HT Media India
    Paid Media campaigns (Search & Display - CPC, CPL, CPM, Acquisition campaigns) on FB, G.
    • End-to-End executing of Email Marketing focused on creating strong brand salience.
    • As a team, Lead Conversions improved by 35% for HT Shine.com on B2B recruiter side.
    • Liaison with third-party Vendors for integrated Marketing Campaigns and other Alliances.
    • Community Management (Including Social Media Campaigns), Influencer marketing, ORM, CRM.
    • Collaborate to create Landing Pages, do multivariate testing & optimize the user experience.
    • Work closely with Product, Logistics & Sales teams to ensure maximum visibility and traction.

Education

  • Marketing and Communications (Mar, 2020–Mar, 2021) from Mudra Institute of Communications Ahmedabad, MICA Ahmedabad–scored 9/10

Fee details

    د.إ250–500/hour (US$68.12–136.24/hour)

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