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Strategic Marketing Management
By TyQoon Collection
Subjects:
Business & Management, Business analysis
Level:
Intermediate
Types:
PPT/Presentation, Lecture notes, Powerpoint
Language used:
English
Revolving around Othellonian game, this presentation explores the key tenets of strategic Marketing Management. Key insights on how to manage a start-up or established business unit can be drawn from this article. This is a rich resource for business students who intend to venture in the world of marketing.
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